A major water efficiency certifier has changed its name. 

Smart Approved WaterMark has announced it is rebranding as The Water Conservancy, nearly 20 years after it was first established to certify water-efficient products and services.

CEO Chris Philpot says The Water Conservancy is still working to support the water industry, local governments, households, and businesses to improve their understanding of where water comes from and how to conserve more and waste less.

“Each year in Australia our reliance on water increases, yet the value we place on it declines. We need water to live and to keep our families healthy. But all too often we take it for granted,” Mr Philpot said.

The Water Conservancy says its business is to understand the attitude of Australians to water, improve water awareness and water literacy, and water consumption and facilitating water efficiency.

The most recent study commissioned by The Water Conservancy is the Billions of Water Using Minutes report, which uniquely measured how many minutes a day Australians run their taps.

“Australians can be on auto-pilot using water at home so by becoming aware of how often they reach for their taps we inspire them to waste less,” Mr Philpot said.

The Water Conservancy provides solutions to engage with everyday Australians and businesses through five separate programs: Smart Water Advice, Smart Water Solutions, Walter Smart & Friends, Smart Approved WaterMark and Water Night.